让我们看一些电子商务品牌的例子,杀手级弃单邮件策略。
- Adidas

“你的 Wi-Fi 还好吗?” 消息传递引人入胜且古怪,这以一种很好的方式开始了电子邮件,它采用的是关注单个产品的策略。还结合了过去客户的精选评论和图像(看起来像那些客户提交的照片)。
2. Cali Fabrics

这是一封简单而优雅的弃单邮件,具有良好的视觉一致性。
利用有效期很短的专属折扣券作为最大的吸引点。用产品评级和评论表明告诉买家这是一款买了不会后悔的好产品。
最后还展示了慷慨的退货政策提醒,也将有助于消除客户的不安和不信任感。
3. Dollar Shave Club

使这封电子邮件如此出色的原因在于它在将焦点集中在单个产品上,清晰和简洁的展示产品,在视觉上让产品大放异彩,并用非常简明扼要的语言形容产品的优点,告知消费者你购买此款产品的好处是什么。
4. The Old Farmer’s Store

与上面针对 Cali Fabrics 的电子邮件一样,这也是一个极简主义的设计,样式非常具有品牌特色,从网站到电子邮件保持着一样的风格。
同时也结合了客户推荐来传播信誉来促进消费者下单。
最后在电子邮件底部的产品推荐中用红色吸引买家眼球,虽然这些不是主要关注点,但提醒客户他们还可以考虑其他产品总归是一个好主意。
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up anything new from right here. I did however
expertise some technical points using this web site, as I experienced to reload the
web site a lot of times previous to I could get it to load properly.
I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will
sometimes affect your placement in google and could damage your quality score if ads
and marketing with Adwords. Anyway I am adding this RSS to my e-mail and can look out for a
lot more of your respective intriguing content. Make sure you update this again soon..
Najlepsze escape roomy